To continue to prosper, print needs to do more than just lean on its rich tradition.
After a 30-year career in metropolitan, regional, country and suburban newspapers - most recently driving big transformation projects - Flame Tree Media director Stuart Howie can rightly claim to be an expert in print.
"I've been there during the glory days and been proud to be part of producing some brilliant daily newspapers," Stuart says.
"And I've been there in these more challenging times, designing change programs and helping major news groups forge a new path."
Before founding Flame Tree, Stuart was Editorial Director of Fairfax Regional Media, where he oversaw a newsroom of some 800 journalists, across 150 regional newspapers and a national network of websites.
Stuart was the mastermind behind Fairfax Media's innovative NewsNow project.
And he has continued to blaze trails with Flame Tree.
Consulting to Fairfax New Zealand, Stuart helped design and project manage its signature editorial strategy News Rewired, which was based on his groundbreaking NewsNow work.
In 2016, Fairfax NZ won an INMA global marketing award for corporate innovation for News Rewired - and took out best-in-show for the same project for Asia/Pacific. The News Rewired success helped the company win the most first-place awards of any media brand in the world at the prestigious awards in London.
In the past year, Flame Tree has provided advice and services to other publishers and media companies in New Zealand, Australia and Canada.
There's little that Stuart doesn't know about publishing. He understands journalists and newsrooms - and he is passionate about extending the runway for print publishers.
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In some quarters today, there's a cringe around print. Some companies, wanting to drive to the hoop on digital, seem to resent print's place in their portfolio.