13-week program to reboot your newspapers
The internet is blamed for destroying the newspaper business model. But, situationally, especially at a local level, many newspapers are defying the pundits who have written them off for near on a couple of decades.
That is not to say that those who have weathered the storm will be there in the future. Publishers continue to battle to reduce costs, cope with the fallout from media fragmentation and are always searching for better ways to serve customers and audiences.
One of the biggest problems is how to more efficiently produce newspapers - there are just so many damn moving parts (no wonder insiders refer to them as the Daily Miracle).
The good news is that if companies simply avoided some common mistakes they would be better placed to focus on their core mission of providing local news and leveraging from that. Those mistakes include the classic fail of not acting strategically, and, what we often see, taking too long to make change.
Okay, take a deep breath. Because there is a no-nonsense solution that gives you both a strategy and helps you implement a new dynamic.
SMART Print™ is our premium package for newspapers - a 13-week program that streamlines your operations, saves you money and gives you the peace of mind and focus to get on with what you do best.
The program comes from our more than 30 years at the cutting edge of media and, in particular, publishing - working across metropolitan, regional, country and community titles in Australia and New Zealand.
The feedback from clients? SMART Print™ has helped to transform and save their businesses.
Benefits include:
The program includes:
That is not to say that those who have weathered the storm will be there in the future. Publishers continue to battle to reduce costs, cope with the fallout from media fragmentation and are always searching for better ways to serve customers and audiences.
One of the biggest problems is how to more efficiently produce newspapers - there are just so many damn moving parts (no wonder insiders refer to them as the Daily Miracle).
The good news is that if companies simply avoided some common mistakes they would be better placed to focus on their core mission of providing local news and leveraging from that. Those mistakes include the classic fail of not acting strategically, and, what we often see, taking too long to make change.
Okay, take a deep breath. Because there is a no-nonsense solution that gives you both a strategy and helps you implement a new dynamic.
SMART Print™ is our premium package for newspapers - a 13-week program that streamlines your operations, saves you money and gives you the peace of mind and focus to get on with what you do best.
The program comes from our more than 30 years at the cutting edge of media and, in particular, publishing - working across metropolitan, regional, country and community titles in Australia and New Zealand.
The feedback from clients? SMART Print™ has helped to transform and save their businesses.
Benefits include:
- Resources are rebalanced away from costly and energy-sapping production and towards content creation;
- The newsroom is better positioned to support a multi-platform operation;
- Market reach is extended through online and social channels;
- Extended audience reach can be exploited via new allied business ventures and partnerships.
The program includes:
HEALTH CHECK & REVIEWA forensic study of your newsroom and business. We provide a comprehensive report, deck and recommendations - including a staged implementation plan
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SIMPLIFYING PRODUCTIONWe have pioneered templated pagination and economy editing. Mastering editorial workflow unlocks costs and opportunities
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SMART NEWSROOM™Newsrooms free from production can focus on distributing content across a purpose-built ecosystem. You can then leverage this greater reach
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SMART PRINT™ INCLUDES WORKSHOPS
- Discovery session digs to the core of your problems - the starting point for building a customised solution;
- Planning sessions socialise the strategy and provide teams with their action plans and direction;
- Training sessions support managers and staff with the new way of working;
- Follow-up session reviews and measures progress.
AND WE PROVIDE ...
- Unmatched subject matter expertise in modern communications;
- Internal and external communications as required; and
- Project management of process as required.
>> UNSURE WHERE TO START? TRY A SMART PRINT™ DISCOVERY SESSION. WE HOLD THESE IN AUSTRALIA AND NZ >>
