Our mission: making your work shine
Who we are
Flame Tree Media is a communications and media consultancy that helps organisations extract maximum return from their communications.
We do this by:
After an extensive background as an editorial executive, editor and journalist, Stuart Howie founded Flame Tree Media in 2014. He has always been passionate about communications and coaching teams to reach their best, so setting up an agency was a dream come true.
Stuart is a former editorial director with Fairfax Media where he designed the innovative digital-first model NewsNow. He oversaw more than 800 editorial staff across regional Australia and drove the editorial strategy for 160 titles.
He is a former editor of the Walkley Award-winning Illawarra Mercury. He was also editor of the Ballarat Courier and a former deputy editor of The Canberra Times.
In recent times, he has designed and delivered profound newsroom transformation programs in Australia and New Zealand.
Stuart’s exceptional credentials extend to project management and coaching teams in high-performance environments.
Point of difference
By helping organisations set up a DIY Newsroom™, Flame Tree provides clients with a world-class communications approach. Newsrooms have been pressure-tested over generations and sit at the top of the content food chain. Underpinning this, is our custom-crafted SMART™ communications framework.
Solving customers’ problems
Even experienced marketing and communication teams find today’s media landscape challenging. There are more ways than ever to engage with audiences, but that makes it hard to be heard above the cacophony of communications.
We understand organisation’s frustrations when they cannot extract the value they envisage from their communication efforts. Like everyone caught up in this information revolution, they want their organisation’s quality work to shine.
Unfortunately, many companies fail to devote the time and energy to craft a strategic plan. They then end up communicating in a haphazard way. Other mistakes they make include:
What customers say about us
We have worked with large media and non-media organisations and provided them with new pathways to success.
In feedback, clients have stated they would highly recommend us to friends. They give us top marks for delivering them amazing solutions.
Asked to describe us in three words, one client, Fairfax Media NZ, responded: “Innovative. Efficient. World class”. Group executive editor Sinead Boucher said: “Flame Tree, and in particular Stuart Howie, has been a vital part of our massive transformation. I would not hesitate to recommend Flame Tree to any organisation needing to deliver transformational change at a strategic and structural level”.
Flame Tree is proud to have designed and implemented a newsroom change program called News Rewired for Fairfax NZ, which won the Corporate Innovation category and Best in Show (Asia/Pacific) at the world’s most prestigious news media marketing awards (INMA) in London in 2016.
Register for discovery session
Do you want to assess your communications health? Would you like to tap into world’s best practice?
Register your interest for a SMART™ Communicator discovery session.
In a half-day or full-day workshop, we assess your communications, drill into your problems (beyond the symptoms) and provide you with immediate solutions and an initial treatment plan.