3 secrets to great social media policy, plus FREE guide to get started

​Running a business or organisation without an in-house social media policy is truly living on the wild side - you can bank on thrills and spills.

When I was a kid we lived at the top of a steep climb. I still recall with chilling clarity hurtling down that long and unforgiving hill on my bike only to realise, before it was too late, my brakes weren't working.

I smashed into a telephone pole just metres from the busy intersection at the bottom of the hill. My bike was a write-off. Fortunately, I was unscathed - but the valuable lesson for me was to always - always - take the right precautions.

Many businesses are focused on increasing their engagement with their customers through social media. But an area that goes ignored, akin to riding without brakes or driving without car insurance, is how their own employees use social media and talk about the organisation.

Basically, what are the rules?

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