Risks run high for schools and those in education sector that do not have a communications strategy

Education professionals are our unsaluted warriors.

Politicians, C-suite executives and celebrities moan how hard their jobs have become because of these busier and more complex times lived under the spotlight of social media.

I wonder how they would fare on the front line of education.

Consider our headmasters, teachers and staff who are increasingly under siege as they try to shepherd Generation Now through a battery of internal and external attacks.

Not too long ago, communications and marketing teams at schools could focus on building a school’s brand and delivering basic messaging.

Now, every day presents a challenge.

Read More