One of the best aspects of running your own company is the ability to put your money where your mouth is by supporting not-for-profit ventures or by performing pro bono work.
At the big end of town, CSR (Corporate Social Responsibility) is all the rage. For some companies that makes for a nice feel-good story and pictures for the annual report. Other blue-chip companies take a more serious approach with dedicated staff, programs and KPIs.
Running a boutique communications start-up, I'd encourage small companies to identify how they too can donate skills and services.
This can be a stretch when pulling revenue in the door is the priority and time is precious. But, in business parlance, the ROI is real. And who wouldn't want to spread some love in this increasingly corporatised world?
Here's six tips for making the experience work for both you and the not-for-profit.
Stuart Howie is a communications and media consultant. He runs Flame Tree Media, which specialises in setting up newsrooms for organisations wanting a better return on communications. Stuart has worked in media and publishing for more than 30 years as an executive, editor and strategist.