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Newsrooms, strategy and the Goldilocks principle

2/4/2017

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​One of the reasons newsrooms are such a great model for maximising communications performance is that they are the perfect example of what I call the Goldilocks principle – not too much process, not too little, just the right amount.
 
I have seen project management offices and consultants foist all manner of systems, processes and checks onto newsroom operations. And to be candid, I have probably been guilty of that too.

​Such things are an anathema to editors and journalists who have a finely tuned “B.S” radar and want to get on with their busy jobs, not be weighed down by spreadsheets, meetings and ticketing systems.​

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    Author

    Stuart Howie is a communications and media consultant. He runs Flame Tree Media and is the author of The DIY Newsroom. Stuart has worked in media and publishing for more than 30 years as an executive, editor and strategist.

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    • Smart Communicator™ >
      • 7 Titanic communications mistakes
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    • Social media strategy
    • Crisis comms
    • Smart Print™ >
      • 7 mistakes killing newspapers
      • Discovery session - print
      • 13-week print transformation
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    • DIY NEWSROOM - THE BOOK
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    • Our clients
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