What we did
Client: Fairfax Media New Zealand
Brief: Fairfax NZ, like many media players across the world, was grappling with making the transition from a predominantly print-based editorial operation to a digital one.
What we did: Flame Tree Media recast its profound NewsNow transformation in Australia for the NZ market. The "News Rewired" business case outlined four key activities ...
Result: In 18 months, News Rewired dramatically reshaped the NZ editorial operations. Revamped print titles were lauded by the community, significant cost efficiencies were gained and digital traffic skyrocketed. The change program was not without its challenges, but NZ has not looked back.
Flame Tree continues to work with Fairfax NZ on other transformation projects.
What they said
Sinead Boucher, Group Executive Editor, Fairfax NZ (2016)
Flame Tree Media, and in particular Stuart Howie, has been a vital part of our massive transformation at Fairfax Media New Zealand.
Annamarie Jamieson, Commercial Operations Manager, Fairfax NZ (2016)
Stuart Howie was instrumental in helping our business drive change.