Never have there been so many ways to communicate – and never has it been so complex. Typically, business leaders face THREE BIG PROBLEMS in getting their message out ...
Information overload:With a multitude of channels and technologies, it is easy to get stuck in the headlights.
Poor return on investment: The marketing budget has been increased, campaign activity is up, but where is the cut-through?
Lack of recognition: Most organisations have a great story to tell, but it never sees the light of day – lost in the cyber-wilderness.
As a results of these problems, organisations make costly mistakes. These include spending money on social media sugar hits, rolling out rubbish content, and failing to take COMM-AND with their message.
But there is a SMART™ Way to simple, strategic and sustainable communications - whether you are a small enterprise or a big corporate. Wherever you are in your comms journey, we can help you to shine in your sector.
Flame Tree Media holds discovery sessions to help organisations better understand how to compete in today's Attention Economy and what that means for them.
This is an initial exploration where we:
Unpack and assess the state of attendees' communications;
Provide immediate solutions;
Help participants draft an initial roadmap for results-driven communications;
Outline how a DIY Newsroom™ maximises return on investment for communication efforts.
We offer SMART Communicator™ discovery sessions in Australia and New Zealand.
We conduct a health review of your operations and provide you with clear choices and a roadmap to make you a comms leader in your sector.
We work with you to deliver a practical strategy for implementation, not one that will sit in your inbox never to be activated. Our decades of experience in traditional and new media gives you the confidence about communications conversion.
13-WEEK COMMS TRANSFORMATION This is our premium product where we teach clients how to set up and sustain their DIY Newsroom™ for the ultimate connection with the people and organisations that matter most to them.
101-point health check
Design and implementation of your new media ecosystem
Workshops to set you up, up-skill staff and review early results
We work mainly with medium to large-scale organisations, including non-profits, keen to super-charge their communications. Typically, our clients have dedicated communication and marketing resources but want to mobilise them for better results.
Local governments authorities, educational facilities, and representative groups and associations are prime candidates.
Second-tier corporates see a DIY Newsroom™ as an innovative way to challenge established competition and to jump to the next level.